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You may assume the two strategies of content marketing link building and link building content marketing are the same thing. Also, you might get confused and frustrated about them and you don’t know which one is perfect for you. Moreover, you don’t know which one worth you spending money, effort, and time where it also uncertain what you can work with best. Besides, we don’t know too about your business in all and your short plus long term goals, but we know which one or what you need. In addition to this, you need a better explanation of your options with comparison and good guidance. For example, you likely to get someone who knows about Smartphone at the time you’re going to shop it. Well, let’s know some tips on how to choose between link building and content marketing.
Link building & Content Marketing
If you talk about link building then it’s a process of getting some links to your sites from some other sites that call backlinks or inbound links. From blog commenting to link exchange and some other ways are to do this for your blog or website. It’ll certainly take you to the top of search results for some definite keywords when you go with this strategy. Besides, content marketing is the way to market your valuable, relevant, and engaged contents to entice and get your target audience. Now, here is the issue so get solved that which one is most preferable for you when you like to increase your online visibility. Okay, let’s focus on three major things that you should consider before making your plan.
Goals
When you’re looking for the short term goals in your mind, you can choose a link building plan for you. This plan will work like how it good for the day and will work, but may not work in the future at all. Besides, if you’re looking for some long term goals, you should go with the plan of content marketing. It’s true that you’ll not see all of its results on your eyes, but this is the plan that works even months or years later.
Time and Resources
You should go with backlink if you need an instant result and don’t like to spend more time on writing, posting, or shooting for a content. But, you can invest in content marketing if you have all kinds of resources and enough time in the world. It doesn’t mean that you’ll get an instant result if you go with link building plan and content marketing needs years to get results.
Team
You should ask your own whether content marketing will be able to sustain it or you have sufficient team members. It’s true this is a kind of challenge and they also motivate you, but if you don’t a team then you need more time and efforts. As you know it’ll just drain all your creative juices, you can’t completely transition to content marketing. But, we suggest going with both ways regardless of their results.
