Launching a new marketing SharePoint site for your business is an exciting time! This powerful platform helps teams collaborate and work more efficiently.
But a launch is pointless without driving employee adoption. Email campaigns are a fantastic way to generate hype, educate staff, and ensure widespread usage of your new site.
In this guide, we’ll outline 12 click-worthy email ideas to promote your SharePoint rollout.
You’ll discover proven templates, content tips, and timing strategies for maximum impact.
12 Impactful Email Campaign Ideas
Below we’ve compiled 12 highly effective ideas you can adapt for your SharePoint launch emails. Follow these and your staff will be far more informed, motivated and ready to fully utilize your new platform!
1. Announce the SharePoint Site is Live!
Kick off your launch by proudly announcing the SharePoint platform is open for business! Some key details to include:
- The go-live date so people know when to start using it
- Quick 1-2 line overviews of your site’s key sections
- A friendly and enthusiastic call to action for users to start exploring
| Email Section | Content Tips |
| Subject Line | New SharePoint Site is Now Live! |
| Header Image | Eye-catching graphic of your homepage |
| Body Copy | Go-live date, site tour, CTA to visit |
| Call to Action | Let’s Go! Start Exploring the New Site → |
This builds initial excitement and momentum right out the gate.
2. SharePoint Site Features Overview
Many users – especially those less tech-savvy – feel overwhelmed by unfamiliar interfaces. Simplify things for them with an email walking through your site’s layout, navigation menus, widgets, apps and key offerings.
Break this down into digestible sections focused on their needs:
- Sales staff – CRM, contacts database, proposal templates
- Service teams – client support portal, ticket tracker
- Admin roles – inventory manager, HR forms
And so on across business units. This makes adoption far less intimidating!
3. “Meet Your Apps” & Integrations Guide
One massive benefit of SharePoint is its ecosystem of apps and software integrations. Don’t keep these tools hidden – showcase them! Send overview emails for apps related to:
- Workflows – Flow, Power Automate
- Productivity – Planner, Power BI, Forms
- Collaboration – Teams, Stream, Yammer
- 3rd Party – Zapier, Salesforce, Adobe
Use eye-catching images of the app logos so people easily recognize them. List the core functions, who benefits most from using them and links to learn more.
4. SharePoint Site Scavenger Hunt
Here’s a fantastically fun way to train your staff on site navigation. Pose a 5-10 question scavenger hunt they must answer by exploring pages.
Examples:
- What are the 4 main contact database filters?
- Which chatbot handles quick sales questions?
- Where is the Vancouver branch inventory PDF located?
Make it competitive with prizes for the first all-correct entries!
5. “Tip of the Week” Series
User adoption skyrockets when people feel empowered by new skills. Offer quick weekly tips to master site features. Especially beneficial for complex offerings like:
- Building multi-stage approval workflows
- Configuring alert bots for inventory changes
- Creating group-specific permission levels
Even beginner Pointers on editing pages or uploading docs are invaluable. Curate tips fitting your site’s advanced functionality.
6. Personalized Benefits Emails
This is vital. People support what supports them. Demonstrate how your spiffy new SharePoint environment directly benefits individuals via personalization. Send customized emails highlighting site sections, apps and tools tailored exactly for them based on their:
- Department – Sales incentives programs
- Role – Remote meeting scheduler for field reps
- Use Case – Inventory control for warehouse managers
- Personas – Microlearning app for tech-resistant Boomers
This single-user targeting delivers huge adoption lifts. Segment and conquer here!
7. Department Spotlights
Poll managers beforehand on their post-launch KPIs and challenges. Then craft emails demonstrating how your new SharePoint platform addresses those explicit needs.
Some examples:
| Department | Goals/Pains | SharePoint Solutions |
| Sales | Closing deals faster | – Proposal templates – CRM integration |
| Talent Management | High employee turnover | -HR self-serve portal – Automated onboarding |
| Field Services | Increasing on-time responses | – Dispatcher console – Customer mapping tool |
When people clearly see the direct site benefits for them, usage enthusiasm amplifies drastically.
8. Climb the Ladder Game
Gamify learning to heighten motivation with this creative concept. Challenge users to test their know-how by progressing across tiers for chances at prizes.
Tier 1: General knowledge
Tier 2: Intermediate site skills
Tier 3: Advanced feature mastery
People LOVE beating others (and even themselves). Leverage healthy competition here!
9. Limited-Time Power User Perks
Here’s an elite club everyone will be clamoring to join. Offer special perks, rewards and upgrades for site experts who master capabilities within launch period.
Some hot status symbol ideas:
- “SharePoint Guru” titles
- First dibs on new features
- Sneak peeks at future tools
- Power User leaderboards
- Access to gated project/team
Flatter their egos for engagement glory!
10. Overcoming Objections
A small percentage will resist change regardless. Pre-empt anxieties head-on by emailing common worries people have around new platforms. Then explain how your approach solves each of those barriers.
| Common Objections | Solutions in Your SharePoint |
| Too many dashboards already | – Consolidates data into single source of truth |
| Learning curve too complex | – Easy Wizards guide you step-by-step |
| I like my current workflow | – Mirrors your Excel/Google Drive structure |
| Too many notifications! | – Easily manage subscriptions per tool |
Addressing concerns proactively is change management genius!
11. evergreen “New Features!” Email
Your SharePoint platform capabilities will grow over time. Spotlight fresh functionalities via recurring showcase emails to maintain momentum.
- Digestible 3-5 new offerings at once
- Short teaser descriptions
- Graphical new feature icons
- Links to in-depth help docs
- Upbeat, celebratory tone
This sustains energy as your environment scales.
12. Monthly “By the Numbers” Usage Reporting
Transparency is empowering. Provide monthly data emails revealing site traffic stats like:
- Total active users
- Peak usage times
- Most popular page visits
- Top collaborated documents
- Any other motivational metrics
This lets everyone share in the growth.
